Questions
we hear a lot.

Any inbound call that actually connects to Sarah. Anything under 5 seconds (e.g. wrong-number hangups) is dropped from the count. Outbound calls don't count either — only your customers calling in.

Your phone keeps getting answered — we never silence Sarah. You simply pay the overage rate per extra call ($1.99 / $0.99 / $0.49 depending on plan). It shows up on your monthly invoice. You'll see overage live in your dashboard so there are no surprises.

Anytime. Upgrade and your new limit starts immediately, prorated. Downgrade applies next billing cycle. No fees.

No. The month resets fresh. But you also only pay for the plan you're on — no per-minute charges, no setup fees, no platform fees.

Call centers charge $1.50–$3 per minute and need scripts updated by their staff. Adsum is AI: answers in 0.4 seconds, never has a bad day, and you can update its script yourself in plain English. About 1/10th the cost.

Keep it. Just set call forwarding to your Adsum number from your phone carrier (we walk you through it in 5 minutes). Your number stays yours. Callers dial the same number they always did.

Yes. Adsum is tuned per industry — home services, veterinary clinics, dental practices, and more. During onboarding you pick your industry and Sarah uses the right intake questions, emergency rules, and language for it. She books routine work and flags true emergencies to your team.

She asks them to repeat, just like a human would. If she still can't help (rare), she takes a callback number and texts your phone immediately so you can call back yourself.